The Best Places to Shop for Kids Online

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I’m not going to tell you what to do. Wait, yes. Yes I am. You should totally buy something cute for your kids. (I mean, after you read this post and several of my others.) Here’s why. Cute clothes make for cuter pictures. Sure, your baby’s sweet face is cute enough, but your baby’s sweet face in a tutu dress or a tiara is is next level cute. Why waste a single photo op on a white (yawn) onesie?

Trust me. I know what I’m talking about. Other people may rest when they are sick, but I shop online. One afternoon, years ago, when I had two girls under 2, Kevin watched them for a couple of hours because I was sniffly and exhausted. Instead of sleeping, I spent the whole time on my laptop. buying clothes for future Christmases and daddy daughter dances and photo shoots. That’s dedication, you guys. I couldn’t let my babies go without cute clothes. And shoes. And hair thingies.

I still prefer shopping for my girls to pretty much anything else. Even, ahem, to shopping for myself. And fortunately, there is no shortage of places to find cute clothes for your kids, including some of the places you shop for yourself. H&M, Zara, The GAP, even Forever 21, all offer cute clothes for kids, and department stores have acres dedicated to kiddie couture. But since you’re probably familiar with most if not all, of these stores, this list of the best places to shop for kids online includes some of my favorite secret sources for cute kids clothes. Enjoy!

Matilda Jane Clothing

This is one of my favorite lines for girls! I love the sweet signature prints, twirly skirts and lovely fabrics. And I also like the brand’s vintage wholesomeness and the emphasis on kindness and character. With the exception of the occasional online sale, they’re available exclusively through Trunk Keepers. Fortunately, they’re just an email away.

Trend Setter dress, $58, Matilda Jane Clothing

Trend Setter dress, $58, Matilda Jane Clothing

Cloudy Sky headband, $18, MatildaJaneClothing.com

Cloudy Sky headband, $18, MatildaJaneClothing.com

Joyfolie

It started for me with the shoes. When I first spotted them, in all their gloriousness, I was smitten. And then they started making shoes for me, and clothes for kids, and now it has become an obsession. This is the line I would design if I could design a line. It just speaks to me. It’s very fashion-forward yet still sweet, playful and innocent.

Hazel gold flats, $66, Joyfolie.com

Hazel gold flats, $66, Joyfolie.com

"Adele" swimsuit in Blue Pearl, $52, Joyfolie.com

“Adele” swimsuit in Blue Pearl, $52, Joyfolie.com

 Chasing Fireflies

I can’t remember not shopping at Chasing Fireflies! For Lola’s first birthday, in addition to a wedding-sized birthday cake, I bought the sweetest little white chocolate castle that was almost too pretty to eat. For her second birthday, I found sterling silver bubble wands to give as favors. But my favorite things on this site have been the fashions, especially party dresses, shoes and accessories! This is my go-to source for the best Halloween costumes, holiday and special occasion dresses, and anything personalized.

Theodora & Callum maxi dress, $198, Chasing-Fireflies.com

Theodora & Callum maxi dress, $198, Chasing-Fireflies.com

Cinderella Girls ever-after headband set, $46, Chasing-Fireflies.com

Cinderella Girls ever-after headband set, $46, Chasing-Fireflies.com

La Bella Flora

Oh, the sweetness! This site features everything girly and sparkly and sweet, from boutique brands like Kate Mack. Lemon Loves Lime and Persnickety. I am obsessed with the Kamara ballet flats, the selection of Jak and Peppar separates and their staggering assortment of hair accessories.

Persnickety "Lou Lou" dress, $46.80, LaBellaFlora.com

Persnickety “Lou Lou” dress, $46.80, LaBellaFlora.com

My Little Jules

There is entirely too much cuteness on this site for me to handle. Everytime I hop on to take a quick look and check out what’s new, I lose hours of my life. Hours. There’s just so much to look at, including adorable styles from Mustard Pie, Tutu du Monde (gulp! the hair accessories!) and shoes (Joyfolie, Livie & Luca!).

Mustard Pie Clothing "Noel" dress in sweet pink, $63, MyLittleJules.com

Mustard Pie Clothing “Noel” dress in sweet pink, $63, MyLittleJules.com

Alex and Alexa

This well-known well-run site is home to many of the hippest brands in kids clothes, including Egg, The Little White Company, Zadig & Voltaire, Joules and ilovegorgeous. They also feature the kiddie lines from big name designer labels, including Burberry, Stella McCartney, Missoni, Milly, Preen, Kenzo and Blumarine. Dresses range from the $20s on up.

NoNo Shimmer Dress, $82.50, AlexandAlexa.com

NoNo Shimmer Dress, $82.50, AlexandAlexa.com

Olive Juice

If you haven’t discovered this sweet brand yet, run to the site now. You’ll find charming, vintage-inspired styles for girls and boys. They make their clothes the old fashioned way, with an eye for quality and attention to detail.

Addison bib dress, $62.75, OliveJuice.com

Addison bib dress, $62.75, OliveJuice.com

Fawn Shoppe

This isn’t technically just a clothing store. It’s more like one-stop shopping for babies, with adorable clothes, shoes and accessories thrown in from lines like Makie, Wovenplay, Ouef and Tocoto. A great site to discover a new favorite kiddie clothing line!

Mini Rodini Dolphin Dress,  $46, FawnShoppe.com

Mini Rodini Dolphin Dress, $46, FawnShoppe.com

Estella

This high-end hip NYC kids shop features popular urban boutique lines like Wind Water Factory, Dagmar Daley and Bobo Choses. The selection is small but amazing, and prices vary but are generally pretty reasonable. Also, the sales are amazing. I found a full-length reversible down coat for $29, and dresses as low as $9. I especially adore the baby girl sweatshirts from Emile & Ida, printed pieces from Nununu and the store’s own line of organic basics and crocheted toys.

Dagmar Daley "Aberdeen" dress, $19, Estella-NYC.com

Dagmar Daley “Aberdeen” dress, $19, Estella-NYC.com

The Best Dressed Child

If you’re looking for classic, smocked pieces and super-preppy kids clothes, there is no better source than The Best Dressed Child. Here you’ll find trusted lines like Anavini, Florence Eiseman, and Claire and Charlie. You’ll also find birthday clothing, dress up clothes, special occasion outfits, and a large assortment of themed outfits (fishing, Fourth of July, etc).

E-Land Kids seersucker sport coat, about $40 (sale), BestDressedChild.com

E-Land Kids seersucker sport coat, about $40 (sale), BestDressedChild.com

Nonchalant Mom

I have been shopping from this site as long as I can remember. Unlike Alex and Alexa, you won’t find an exhaustive selection of designer labels. Instead, you’ll find a small, well-edited array of hipster basics, from organic play clothes to tees hand-printed in Brooklyn. You’ll also find clothes for you, accessories, and gifts.

Lucky Fish Many Moons tee, $30, NonchalantMom.com

Lucky Fish Many Moons tee, $30, NonchalantMom.com

I hope you’ve discovered some favorite new sites (and brands) on this list! What is your favorite place to shop for kids clothes?

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